1830 John Rich started a wool mills in a small town in Pennsylvania called Woolrich. The basic idea was to create simple clothes for a harder, colder climates. Now, 175 years later, living these values still exist and the brand, which got the name of the small town, has met new success beyond US borders.
Even in Sweden, more and more eyes to this brand and why it’s actually an Italian, WP Lavori. WP Lavori started in Bologna in 1982 by the businessman Giuseppe Calori and his daughter Cristina. Three years later, WP Lavori agent for Woolrich. The success came with the introduction of Woolrich Parka, Woolrich which developed long before brands like Canada Goose was even contemplated. WP Lavori has also had success with the introduction of several other brands for the European market. They were the first Vans and in Florida in 1991, they discovered the propeller cap . Moreover, it was they who launched Woolrichs English counterpart Barbour on the Italian market and made Barbour as hot on the Corso Como in Cornwall .
Besides Parkan also stated that Woolrich was the first zipper in the pants. The concept of the clothes is the use of both natural and artificial materials. The clothes must be practical, which means that the wearer should avoid ironing them and easily wash them. Woolrich offers a complete collection with everything from jackets to merino wool socks. The original values of quality garments for a tougher climate is still alive and Woolrich has become a label for everything from polar scientists to fashion vicitims.
In Sweden Sold on Woolrich, Lake + snow garage and Savile Row in Stockholm. In Gothenburg selling NK and United Fashion Woolrich. To experience their clothes online recommended a look at the WP Lavoris website. The official website of the brand indeed tend to be adapted for the American market, which is reflected in the choice of products.
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