We were H & M, Urban Outffiters the Americans and the Japanese Uniqlo, except that for some time it tends to go abroad: England, USA, and soon France. A chance, we find everything we love: cashmere, Japanese denim, and the basic tops. The fashion world has only that word to mouth “Uniqlo” it was time that is watching with interest!
First, be aware that once you went through Uniqlo, it is very difficult to reverse. Because the Japanese have a way to learn from what is happening in the West, there to add a little something and end up leading a few years … It will surely be the case for this trendy and teaches it as well because we would buy them all, especially the prices are very affordable it!
The company was founded in 1984 by Tadashi Yanai. The concept: buy simple clothes, good quality, often renewed at the right prices. In Japan, the brand is not slow to develop, his T-shirts are impeccably cut, very soft and ultra resistant. These are certainly the basics but once worn make all the difference, some in the American Apparel style with a touch “urban” and more.
What stands out in this brand are denims. Japan is known for producing high quality jeans with a special weave that competition without difficulty the US industry. However until now, these jeans were too expensive. Did not count on Uniqlo, which has decided to prove that jeans trends, well-cut and high quality could be accessible to all: $ 20 for children models, $ 60 maximum for adult sizes, with average prices of $ 40.
In addition, the brand is the top-level design of its products. It links high-tech techniques, science washout, ancestral weaving and design at the cutting edge: the magic recipe, typically Japanese, that hits every time. The addicts in denim who know that the best raw for jeans is Japanese, will rejoice, because until now it was difficult to procure.
But with the collection of Uniqlo, the company’s leaders are proud to offer products similar in every way to the big brands already on the market, but at much less prohibitive prices. The secret of the sign: to work with the supplier the most famous of Japan? Kaihara – working his denim fabrics with an ancient know-how and passed from father to son since 1893.
The company can therefore provide the best denim with incomparable quality at discount, because it has more than 750 stores worldwide. But in addition to being the brand to becoming the official supplier to the hype planet, in terms of uniform casual and trendy, it acquires an ecological conscience.
Not surprising given its origins: Japan was not it the country Lohas (tranche of the very people concerned daily by acts of green). Uniqlo has decided to establish a recycling system of clothes that we no longer want. So twice a year, customers can deposit their old clothes in brand outlets.
After careful sorting, they will be divided according to their state, between NGOs and reintroduced into the industrial textile chain. In 2006, the brand has tested its concept in Japan. More than 150 000 products have been collected, the two thirds were given to organizations working in Tibet and Nepal. The claw communicate about it and said not to want “that sell clothes,” but play a real role in society.
Very good marketing strategy that then “buy organic” is at its zenith and the consumer needs to feel good by buying this type of product… Coincidence or strategy, the brand is growing at the same time internationally. In Japan, it has 700 shops, some in Europe and Asia.
She has opened a concept store in Soho, NY. And judging by the euphoria that the opening has generated, the brand has a bright future before it, and is not immune to undergo the phenomenon “Uniqlomania” (girls entranced with each opening, breaks daily stock peopolisation and collabration with designers…)
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