The Announcement in Bikini That Has Revolutionized The Underground from London (Threat of Pump Included)

Increasingly there is more awareness of the image that comes from advertising and a slogan of ingenious appearance, with the corresponding study of market back and his creative team on duty can turn to the second and become the nightmare of the brand, as it is happening to Protein World in the London underground your ad”Are you beach ready body?”.

This has taken on a life and Transport for London, the company that manages advertising on the subway in the capital, has had to confirm that it will be removed Wednesday, but only because the three weeks that had closed contract is terminated, not by constant protests that has generated. Transport for London has assured that the announcement does not infringe any of its advertising rules.

Criticisms about the announcement have become in bomb threats to the central office of the Protein World, according to Richard Staveley, marketing manager of the company, which said the program Good Morning Britain to have also received physical and violent threats.

The head of Protein World, Arjun Seth, accused activists against their campaign to be terrorists.

The Advertising Standards Authority (ASA), which is the Association responsible for regulating advertising in the United Kingdom, has received more than 200 complaints from people who consider the announcement”offensive, irresponsible and harmful because it encourages an unhealthy body image”.

At change.org has collected nearly 60,000 signatures to remove the ad, accusing Protein World look that people feel less than not having a body as of the announcement to thus sell their pills. They argue that each person has a different physical.

Also organized a concentration in Hyde Park on Facebook to protest the announcement, while Twitter hashtag #everybodysready has collected thousands of criticisms.

The announcement “Are you beach ready body?” is has been transformed in the metro, giving back to the original message, as we can see in Eachbodyisready:

Loved seeing this earlier. I love london! #everybodysready pic.twitter.com/EUknYR55lW

— Roxy Watson (@Roxy_Watson) April 25, 2015

You ‘ god damn right we re ‘ re beach body ready. No help needed, we ‘ re already perfect. #takebackthebeach #bodypositive #everydaysexism

A photo published by Fiona Longmuir (@fiona_clicks) 22 Apr, 2015 (s) 10:20 PDT

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