The area around Hötorget in Stockholm chugs to itself. And the venerable PUB’s accompanied by younger Weekday and Combination and two of the real hubs in a Stockholm shopping culture – Drottninggatan and Sergelgatan – also Haymarket as the centerpiece.
Besides, on a side street Kungsgatan, available since autumn a new acquaintance in the Stockholm store variety. AS. Our site has gone tour of the house. There are tailors and so there is pure lingerie. And then there is WHO, which combines. Here are crowded Swedish brands as Whyred, Velour, Hope and Julian Red Jeans with foreign elements John Smedley and Won 100. That which pervades the choice of brands is the feeling of exclusivity. Become a brand for large and there are too many places one should emphasize other, a bit smaller. And it ignores the brands whose prices can not be justified by the quality.
The owners are mother and son, Lotta and Simon Hjelte. Both with a long background in the clothing sector, Lotta designer and Simon, among other things, that exposure responsible SOLO.
Tailor offers both corrections to existing garments and production of your very own, unique garments. If you want something custom, you must first go to the store with the idea you have. Missing such, you always have the option, over a cup of coffee, take a chat with Lotta, to get some inspiration.
Once you decided to be a first because up, in the form of a template. It takes into account differences in the body such as shoulder heights or legs of different length. Then try it out the basis for obtaining a perfect fit. More utprovningar made, to correct for different things, and finally made a final examination in which you try the garment in the real fabric and has one last chance to influence the final look. Then when you feel satisfied garment comes in an extremely limited edition. For it is, in fact, alone in the world to wear that particular garment!
Would you then do the same procedure all measurements stored in a journal, so then you go directly to the testing of the garment, once it is sewn. The price of the garment is always the same, that takes so no extra fee for the job you do with all dimensions.
So what does the party then? All figures below are approximate prices and are influenced by fabric and materials. It can be both cheaper and more expensive.
Jeans: 1,800: –
Coat: 4.500: –
Costumes: 7,000: –
Coat: 3.000: –
Rock: 5500: –
Various T-Shirts: 600: –
Even now, the queue to tailor long and amounts to fifty people, with an additional average added per day. To meet the demand, additional staff recruitment as well as tailor’s part of the store expanded with additional rooms, at the expense of klädesförsäljningsdelen.
To make room on the lower surface reas selected brands now with 30%. And when you buy something in the store for the first time to select the favorite brand of the store provides. Then have automatic 5% on all clothes from the brand, a percentage that rises with more purchases made. 30% is also even on the last piece of every garment. For example, if only a single jacket model exists, it becomes cheaper. A smart way to sell and to entice the customer to return.
Looking ahead, in the beginning of February a limited edition collaboration with designer Nette Sandstrom, including content spirit a couple of “tight-baggy-jeans” without the crotch and the front and back pocket in one unit. Eight pieces with five colors in each gets.
“By coincidence,” is a collaboration between the store and a secret designs, featuring a collection of a season. Whoever it is in ours is still a secret, but revealed here on our site early spring. Others worth mentioning future are shoes from Gram Design (rumored more rounded toes from those in ours), adidas collaboration with car manufacturer Porsche and – lo and behold – dressed Havaianas.
In contrast to all the nonchalance and stroppighet as Stockholm stores’ employees often shows up both Simon and Lotta down to earth and easy to get in touch with. Just them is a reason to look past. If you find the Målargatan 7, that is!
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About the brand
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