The winds of change blowing in the historic, USB rooks Brothers. The brand has been a trend-setter for the entire preppy style and set the standard for how a student at Ivy League schools will be wearing. With known customers as John F. Kennedy, Abraham Lincoln and Clark Gable, Brooks Brothers has become one of the greatest symbols of American fashion. Now the company, with CEO Claudio Del Vecchio in the lead, to renew its design language. To help the company to make use of outside designers, who each season can create your very own collection, which will be marketed under the name Brooks Brothers. First up is the Thom Browne to be creating a collection consisting of fifty garments until next fall. Browne, who is home in New York, has quickly made a name as one of the most important fashion designers in the United States. – Thom Browne’s brilliant eye, his ability to anticipate the market and offer a unique style will bring a new dimension to Brooks Brothers, says Del Vecchio.
Claudio Del Vecchio has big goals with Brooks Brothers and want to establish the brand beyond US borders. One of the main targets are the United Kingdom. Recently they opened a store on Regent Street in London and the goal is to open stores around the country. This is not the first time that Brooks Brothers are trying to break into the UK market. Ironically sold the previous owner Mark & Spencer company to Del Vecchio after having failed to establish themselves in the UK market.
Del Vecchio sees, however, very positive about the new establishment:
– It has taken 188 years and a crazy Italians to get Brooks Brothers to London, but now that we’re here, we are here to stay no matter what anyone else says, says Del Vecchio to the Sunday Times.
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