Gap Maternity: the Fashion for Moms

More than six years that the line existed in the US… It was time for the American brand, queen of casual chic, think of the mothers of the continent! This is why in a month the Gap Maternity line will appear exclusively in the Champs Elysées shop…

In May 2000, decided to create the Gap GapMaternity line in order to give young pregnant women an alternative to traditional “maternity wear”. This collection is in the purest style Gap. The idea is that the young woman dressing in Gap before pregnancy can continue to do so for.

The collections were first sold on the brand’s website and given the success they met, they were put on sale in stores BabyGap.
The GapMaternity line offers a wide range of products ranging from ultra-trendy held in all special sportswear prenatal Yoga! The problem was that until now the line was distributed in the USA… and the Frenchies had to settle for Vert Baudet and company.

But this situation could not last forever, so the Gap Champs who had recently offered a new service “special” makeover, decided to perfect by the special training its salespeople for the arrival of the mother collection. Tips and special trendys looks “round belly” no longer have secrets for them…

The Maternity proposed collection in Paris is directly inspired by the female line of the brand, it contains all the hits of the moment: slim jeans or flat, baby doll and leggings, but also the classics of the brand: T-shirts, tank tops, sweatshirts and sweaters declined in multiple colors. This initiative will surely make small…

Indeed, it is time that pregnancy no longer rhymes with shapeless trousers and smock naff. See you very much 8 months pregnant and able to carry the Zara or H & M… Good idea to boost the birth rate in Europe, right?

 

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