When we interviewed Dr Denim in February, we understood that there was much more knowledge of denim to download. We called up John Graah, one of the two brothers in the enterprise, to learn a little more about denim and the models that apply in the fall. The jeans have evolved to become more and more of a dressy garments that you can have in most contexts. How do you work with that trend? – We start the meter commodity stage through our use of denim is treated with a method called flat finish. It means that you remove all hair in denim making it clean and smooth.
– Flat Finish has become a trend in line with the vintage garments with hard-effects become less interesting. This has made rådenimen developed, and that the producers are trying to make it more exciting. This in turn is associated with the button and zipper manufacturers that make cleanare and more tailored variants. You rarely see the rivets with stainless effects, flaking paint and the like now.
In the denim world, people are talking a lot about where the jeans are made, and from which the cotton will. How important is it to you with the country of origin of the jeans?
– It is important, but we can not control the cotton for the same model from exactly the same place every year. In our jeans, we have a mixture of Australian, African and American cotton. Then we have production in both Asia and Europe.
– To list the country of origin is quite misleading because the country that prints is where the last significant production part was done. This means that if the cotton comes from Tanzania, the weaving is done in Japan, the jeans are sewn in China, washed in Turkey and buttons sewn in Italy – well, then the jeans “Made in Italy”. Our experience is that the individual plant plays a much greater role than the country it happens to be in. What do you see as the next big trend in the denim world? – It is difficult to predict longer than a year or two. But usually it all goes in cycles, and that means it’s dark now so it will be light soon. The slim silhouette is in itself but a bit more playful than before. Narrow at the feet, but more costume cuts instead, creases and such, for example. It dressed will last for a while then. Continue to avoid anything that is low waist and bootcut! Tell us about your new models that apply for fall. – We have made a new slim kill variant called Terence, among other things. Low pockets, and then narrow all the way down to the foot. And it’s made of 100% cotton instead of 98% and 2% stretch that model Snap and other super tight jeans often. It becomes a bit more of a fashion pants, especially in the raw denim. The water is dipped, but not washed, which allows it not moult quite as much as regular raw denim.
Do you have any good tips for those readers who want to improve themselves in more jeans knowledge?
– A visual history of jeanswear by William Gilchrist and Roberto Manzotti is an amazing book. I leafed through it the first time when I was 12 years old and it sat directly. They go into sanforiserings process, for example, and take up everything from the gold rush and beyond – it is therefore not only a brand but rather the jeans themselves. In addition, the out in a new version pretty soon I think.