“Beauty is something that defies imagination”
On the Romanian and Polish origin, Alexandre Herchcovitch was born in 1971 in Sao Paulo, Brazil. At the age of 10, while enrolled in the Orthodox Jewish school in his neighborhood, he already knows that he will become a fashion designer. In fact, he created his own clothes and often dresses her mother for her parties.
After graduating from Santa Marcelina College for the Arts of the city, he presented his first collection of ready-to-wear in 1993. Celebrated for its unique and original approach to fashion, Herchcovitch Brazilian designer is the largest and most recognized internationally.
Inspired as much by politics as aesthetics, he considers his work as “art to wear” and specializes in creating unusual and experimental clothing for men and women. Its forms are directional and inventive: in autumn 1996, he invented the “Skousers” kind of wool skirt with custom cut legs; However, references are often rooted in history and religious folklore of Brazil.
Complex Herchcovitch collections reflect his preference for a form of elegance marked by the art of narration in his own country. His first show outside of Brazil held in February 1999 at London Fashion Week; since it also presents his collections in Paris.
Herchcovitch has two galleries, shops in Sao Paulo, in addition to selling its own brand with stores worldwide, he works as a senior consultant for Zoomp, huge chain of clothing stores with hundreds of outlets across Brasil.
During the recent New York shows, Alexandre Herchcovitch offers floral canvas crumpled dresses or silky dresses worn under little green overcoat. It has always sophisticated pieces in a New York week sportswear tradition: sleeves added, overlays or as material for these mini dresses black plastic way.
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